The 2015 Cool Japan World Trial aims at promoting the appeal of excellent products and service featuring Japanese culture in the 7 countries considered as fast-growing markets and Japan’s priority markets,
including the Republic of Indonesia, the Republic of Turkey , the Socialist Republic of Viet Nam, the Kingdom of Thailand, Federation of Malaysia, the Russian Federation and the People's Republic of China.
In the 2015 Cool Japan World Trial project, Japanese enterprises have exhibited at local trade fairs or such events while PR support was provided at the same time. Business matching events to support their overseas development or business meetings with local distribution companies were also provided. Starting from Indonesia in September 2015 and ending in China in March 2016, events were held in the mentioned countries.